jueves, 10 de marzo de 2011
Television and social networks: Working together.
Many programs of television are using these social networks to obtain public, realise surveys, give the possibility of choosing contents of the program by means of Internet, etc. The social networks have happened “to carry out” whole sections of programs.
The British young people are taking towards a new television due to the tendency of the social networks, which could have great reach for the world of the broadcasting and the publicity, it emphasized a report of Clarity Agency, expert in digital marketing.
According to a survey of 1300 users of movable Internet in UK underneath the 25 years, we see that the great majority uses a movable device to speak with its friendly ones on the program that are seeing in the TV.
The tendency of social television exhibited by the study, could change to the panorama for the broadcasters and advertisers to manage to attract youngest. Eight of each ten responded that they had used Twitter, Facebook or another movable application to actively comment in programs and to chat with his friend while they watch.
One of the most important findings of the study is that the popularity of the social television must to that the young people can make a commentary to all friendly in real time in each of their favorite programs. “They are in different cities, but it is like being next to them to watch”, commented a student of 20 years of age in the survey.
The British study found that the most common to communicate form is Twitter, with 72 per cent, followed by Facebook with a 56% and other mobile applications, with a 34%. 62% Of the users of social TV, combines the three.
A 34% of the survey ones expressed that the tendency is funny; a 32% that did the most interesting television and 42% mentioned the community that forms behind them.
We can find many examples on the use that this making the television of the social networks, for example:
Channel HBO in the United States displayed the film “Private Parts” at the same time as it provided live commentaries in social networks, received very positive valuations than it could have anticipated in a so old film.
